If your video shows up on someone’s For You page, and they watch it for a second, that will count as a view. Unless your video is under review or your account is in bad standing, all of your videos should gain at least a few views since the algorithm automatically suggests any new content to the users. While the first video might get some initial boost, if you continue making videos irrelevant to your niche, your views won’t get far from zero. If you suddenly post a makeup tutorial or your workout routine, TikTok won’t recommend that to the people you usually reach. For instance, if you’re an electronics store that posts tech tips and promotes its products, you may gain a following among people interested in those topics. Additionally, nobody wants to see a brand posting a dance challenge that was popular two years ago, and TikTok’s algorithm will not give you any love for it.Īnother way of posting irrelevant content relates to changing the niche all of a sudden. ![]() This will allow you to jump in on something current and increase your chances of showing up on more people's For You feed. You should always try to find ideas on the Discover page and learn what type of content is trending at the moment. TikTok trends are extremely important to all accounts on the platform, not just businesses. Irrelevant content can refer to two types of mistakes: ![]() That’s why you need to strive to make all your videos high-quality, with an original approach and clear value. If your content doesn’t generate enough traction, TikTok will find you to be a poor content creator and won’t recommend your videos to its users. The algorithm takes into account engagement data on your previous videos, including: Problems With Previous ContentĪpart from issues with guidelines, you can experience problems with your previous content not being good enough. When you’re shadowbanned, you receive no notification and have to figure out the steps toward getting unbanned on your own. Shadowbanning means that the platform doesn’t ban you outright (your older videos are still watchable), but it does stop your new videos from reaching other users. This happens especially if you have an already established account with lots of views and you suddenly post a problematic video. The biggest problem with these violations is the so-called shadowbanning. Your video will be on hold until TikTok reviews its content to see if you violated the guidelines in any way. ![]()
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